The new packaging is part of an overall brand strategy for Burger King, which is trying to position itself more uniformly on a global scale, according to a spokeswoman for the brand. Burger King has set a goal of 100% of customer packaging being sourced from recycled, renewable or certified sources by 2025. Starting in 2021, select Burger King locations in New York City, Portland, and Tokyo will be among the first to launch the model, with additional cities expected to be added in the coming months. Just bring it back to the store when you’re done, and it will be sanitized and used again. Para poder tener la mejor experiencia de navegación y uso de la web acepta nuestras políticas de privacidad y cookies. Burger King is partnering with Loop, a “circular packaging service,” on the pilot. Burger King has every intention of taking its sustainability innovation in reusable packaging to the max. “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go.”. The packaging, which is made from hard plastic, will be used for burgers and hot and cold drinks. Burger King is bringing in other brands, including Kraft-Heinz, so that they can also hopefully participate in some way. ¿Cómo se adaptan a él? The fast food chain is launching a pilot program to reduce its environmental impact across the globe by testing reusable packaging, in partnership with TerraCycle’s circular packaging service, Loop. Burger King is launching a pilot program to reduce its environmental impact across the globe by testing reusable packaging. Burger King is planning to test reusable containers starting next year as part of its efforts to reduce waste. The company is also trying to improve its waste diversion. La sostenibilidad, otrora soslayada en el sector de la comida rápida, está cobrando cada vez más protagonismo en este ramo de actividad. Customers can opt in for reusable packaging for menu items such as sandwiches, soft drinks and coffee. As part of its Restaurant Brands for Good framework, the fast food chain has launched a partnership with TerraCycle’s circular packaging service, Loop. La sostenibilidad llega al packaging en los restaurantes de Burger King. Read or Share this story: https://www.usatoday.com/story/money/food/2020/10/22/burger-king-testing-reusable-packaging-would-you-opt-in/3730223001/, Restaurant will start selling its sauces at Walmart, other national retailers, How to choose the right outdoor pumpkin if you're worried about squirrels, Your California Privacy Rights/Privacy Policy. Burger King is wading into the circular economy with its announcement the fast food chain will offer reusable packaging, starting next year. "Sabemos que la sostenibilidad ha llegado para quedarse", enfatiza Banton. Burger King has announced that it's going to trial reusable packaging in some of its restaurants in the US and Japan starting from 2021. Una amplia variedad de opciones de burger king de embalaje está disponibles para usted, como por ejemplo cartón, papel de kraft. A link has been sent to your friend's email address. Alumbrar nuevos contenedores para hamburguesas y vasos para bebidas que pueden ser usados de nuevo tras su pertinente higienización. Se estima que los nuevos envases reutilizables de Burger King podrán utilizarse al menos 100 veces. Utilizamos cookies propias y de terceros para recordar los datos de tu sesión y recopilar información estadística de navegación. Burger King has launched a partnership with TerraCycle’s circular packaging service Loop to pilot refillable packaging products that can be safely cleaned and refilled to be reused. Burger King has announced a new partnership with circular packaging service startup Loop to pilot reusable packaging for its iconic menu items like the Whopper and drinks. The restaurants will use Loop’s cleaning systems to sanitize the containers before they’re used again. A link has been posted to your Facebook feed. En algunos establecimientos de la cadena de comida rápida en Nueva York y Portland los clientes tendrán la posibilidad a partir del año que viene de hincar el diente al famoso Whopper del rey de las hamburguesas en un nuevo packaging reutilizable. Aproximadamente 1% de estos productos son cajas de cartón, 1% son bolsas de plástico y 1% son bolsas de embalaje. "Todo comienza en realidad con los comensales", admite Banton. Burger King said the Loop partnership is a part of its overall sustainability efforts, including a commitment source 100% guest packing from renewable, recycled or certified sources by 2025. But those who opt for the reusable packaging are charged a deposit at the time of purchase, and when the packaging is returned, they receive a refund. En algunos establecimientos de Burger King en Nueva York y en Portland los clientes tendrán la posibilidad a partir del año que viene de hincar el diente al famoso Whopper en un nuevo packaging reutilizable. Para emprender este programa piloto Burger King se ha aliado con la compañía enfocada al reciclaje de envases Loop. Burger King is looking to cut down on packaging waste, by partnering with TerraCycle’s circular packaging service, Loop, according to a press release. The aim is to make 100% of Burger King’s packaging renewable, recycled, or produced from certified sources by 2025 in the U.S. and Canada. That’s why Burger King is testing […] Burger King announced a plan to use reusable boxes and cups in its restaurants starting early next year to help cut down on waste. "Es algo que nuestros comensales están buscando y ante lo cual son cada vez más perceptivos. Restaurante internacional de hamburguesas. Marketing de Contenidos Sponsored by Outbrain. (Photo: Handout), Chick-fil-A: Restaurant will start selling its sauces at Walmart, other national retailers, Natural, wood, plastic? Burger King plans to test reusable food containers beginning in 2021 as part of its efforts to reduce waste. The addition of reusable packaging is part of Burger King's goal to wrap all of its food products in renewable, recycled, and certified sources by 2025. But customers can opt out. Once the customer is done, they can return the packaging to be safely cleaned and reused for the next customer. Burger King restaurants are continuing efforts to minimize environmental impact across the globe by testing a new reusable packaging model that will help cut down on packaging waste. But customers can opt out. See more ideas about burger packaging, packaging, branding design. Together, they will be testing a closed-loop reusable packaging system, in which guests will have the option to order their food, cold drinks, and hot drinks in sustainably-sourced reusable packaging. Let friends in your social network know what you are reading about. McDonald's, rival de Burger King, se alió también hace poco con Loop para poner en marcha un proyecto piloto de tazas de café reutilizables. Oct 3, 2018 - Explore Saud Al-Zayed's board "burger packaging" on Pinterest. ¿Hay algo que les preocupe en este nuevo sistema? Burger King/Handout via REUTERS NEW YORK (Reuters) - Call it Whopper deja vu. As a part of the trial, customers in select Burger King restaurants in New York City, Portland and Tokyo will be able to choose the zero-waste option for their orders, with more cities to join the program in the future. Burger King's new reusable packaging. Kraft-Heinz y otros socios de la multinacional estadounidense de comida rápida están tomando parte asimismo en el programa de Burger King, que en función de los resultados puestos sobre la mesa podría ampliar el sistema y hacerlo permanente. Eco-friendly, that is. Al continuar con la navegación entendemos que acepta nuestra política de cookies. NEW YORK: Call it Whopper deja vu. And as proof of the cleverness and sense of humour they had as a brand, Burger King took the opportunity to use the wrapper printing to their advantage. Burger King has launched a partnership with TerraCycle’s circular packaging service, Loop, to pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused, again and again. Este packaging reutilizable estará disponible para todos los productos de Burger King, desde sus hamburguesas y patatas hasta sus bebidas. Starting next year, select BKs in New York City, Portland (the announcement didn’t specify Maine or Oregon) and Tokyo, will give consumers the option of getting their sandwiches, sodas and coffee in the reusable containers and cups. Burger King® restaurants are continuing efforts to minimize environmental impact across the globe by testing a new reusable packaging model that will Burger King is the world's second-largest hamburger chain, but they're aiming to beat top dog McDonald's in the area of sustainable packaging. Burger King will test REUSABLE cups and Whopper boxes starting next year - and will ask customers to pay a DEPOSIT and return the packaging on their next visit Customers will be … Presenta su sección para niños, novedades, menú, y listado de locales. Alibaba.com ofrece los productos 1496 burger king de embalaje. How to choose the right outdoor pumpkin if you're worried about squirrels. En caso de no querer aceptar nuestras políticas de privacidad y cookies, desde MarketingDirecto.com te recomendamos abandonar la web y buscar información en otro sitio web. Y Burger King, cuyo packaging recibió hace no mucho una muy poco halagüeña puntuación desde el punto de vista de la sostenibilidad por parte de la organización As You Sow, se ha comprometido a reciclar todos sus envases en sus restaurantes estadounidenses y canadienses de cara al año 2025. El "fast food" ha estado no pocas veces en el ojo del huracán en los últimos años por sus políticas pocas respetuosas con el medio ambiente, pero parece que se está desembarazando poco a poco de las prácticas contaminantes que otrora le caracterizaban. Your Burger King meals might get a little more green. Don't worry: You can opt out if you don't feel comfortable with the process. I also questioned whether Burger King has calculated the environmental footprint of … Las cadenas de comida rápida se comprometen Aunque es cierto que Burger King tiene una apuesta clara por lo sostenible, no es la primera cadena de fast food que se asocia con Loop para crear un packaging más comprometido con el medio ambiente. Burger King will begin testing reusable containers next year to reduce waste from sandwich and soda packaging, the burger brand said on Thursday (Oct 22). Si eres muy observador, habrás notado que Burger King cambió su identidad visual y esto ha incluido su packaging, pero no sólo ha sucedido en algunos países, sino en casi todos los lugares en los que se encuentra la cadena de comida rápida. Sabemos también que tenemos que innovar y asumir riesgos para probar cosas nuevas", agrega. Restaurants participating in the pilot project will feature a collection system where fans can return packaging to be safely cleaned through Loop and reused at Burger King restaurants. The fast-food giant is teaming up with TerraCycle's packaging service Loop as part of its "Restaurant Brands for Good" initiative. ", se pregunta el responsable de innovación y sostenibilidad de Burger King. © 2020 USA TODAY, a division of Gannett Satellite Information Network, LLC. Además, la compañía tiene el firme propósito de utilizar en el futuro materiales renovables, reciclables y procedentes de fuentes certificadas para sus envases. "Se trata de un envase lo suficientemente duradero para ser utilizado en múltiples ocasiones y poder reducir así nuestro impacto medioambiental y minimizar la cantidad de packaging de un solo uso que producimos", añade. "La gran ventaja es que podemos servir a nuestros clientes sin tener que echar mano necesariamente de envases de un solo uso", explica Matt Banton, responsable global de innovación y sostenibilidad de Burger King. ¿El objetivo? El programa piloto, que podría extenderse en último término a otras ciudades, evaluará la bondad y la eficacia de la idea. Estas cookies recopilan información anónima de manera estándar sobre la navegación del Usuario y sus patrones de comportamiento. Here are 5 Major Changes You'll See at Burger King. En el programa piloto que Burger King iniciará a partir del año que viene en Nueva York y Portland los envases serán depositados por los comensales en un contenedor especial, donde Loop se tomará la molestia de recogerlos para limpiarlos y esterilizarlos con el último objetivo de darles un nuevo uso. The brand said it is also working on improved waste diversion, with a commitment to recycle guest packaging in 100% of restaurants in Canada and the US by 2025. No te pierdas nada de MarketingDirecto.com y únete a nuestro Telegram t.me/MarketingDirecto. Burger King is launching a pilot program to reduce its environmental impact across the globe by testing reusable packaging. How does it work? A nivel operacional, ¿hay aspectos que impidan que este sistema sea escalable? La sostenibilidad llega al packaging en los restaurantes de Burger King.En algunos establecimientos de la cadena de comida rápida en Nueva York y Portland los clientes tendrán la posibilidad a partir del año que viene de hincar el diente al famoso Whopper del rey de las hamburguesas en un nuevo packaging reutilizable.. Para emprender este programa piloto Burger King …

burger king packaging

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